Estimate the size of of available electric bike industry in “Australia” and its key segments. Then Explain HOW you made this estimates. 

please use atleast three/four of these tools:6Ws analysis 
Analysing Drivers & Triggers of Demand: Value 
Calculating market size

Lifestyle analysis Analysing driver of demand (Values and Lifestyle (VALS) framework)

DIffusion of Innovation Curve
Market profile / buyer persona

Evaluating trends/insights

Marking Criteria will include:

• Appropriate application of theoretical concepts discussed in the relevant online lessons and workshops (attached below.) 
• Use of qualitative and quantitative methods
• Rationale of underlying assumptions
• Breadth and quality of referencing and source material
• References are highly relevant, reliable, verifiable and credible in accordance with the SCRAPE framework. Information derived is valuable and insightful and adds to the overall impact of the document. Demonstrates superior judgement in choosing sources that are the ‘best’ source for the information presented. Formatted according to APA guidelines.