Drawing on the knowledge gained from this module and relevant readings, critically evaluate the applicability of Innovation by a company of your choice – this could include your current or target employer or your own company). You are required to examine how innovation-oriented the business is, providing apposite justification based on sound readings. Further, you shall cover innovation concepts on the TWO following aspects:

·         Use of Business Models – explain the purpose of business models and critically evaluate their application in the case of your chosen business

·          Marketing Challenges associated with innovative businesses and methods to overcome them. 

REPORT STRUCTURE

1. Title Page: Report title, student name

2. Executive Summary: A succinct summary of your response to the task, including conclusions/recommendations + contents page, listing contents and page numbers

3. Introduction: A brief indication of the report’s objectives

4. Body of the Report: Very important. Discuss major themes or issues raised by the task. Organize discussion around relevant sub-headings, and match these with appropriate content. Integrate/apply pertinent concepts and theories.

5. Conclusions: Present key conclusions from the analysis.

6. Reference list: List references cited in text in alphabetic order, no numbering and separation between websites, books and journal articles