Analysis of a Merchandising Company

Think about a merchandising company (please do not name any company. simply of it from a perpective, for example, a mechandising company provides products, etc) and the types of transactions we will be posting for this type of company, what are the most important elements of a merchandising company from an analytical perspective? If you were to analyze the financial statements, where would you focus your attention and why? Please Provide example.

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