Below are the learning exercises for Chapters 18-19. What is required of you is to pick 5 of the following to talk about? Each one will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. The 1st page is the Title page, the content pages you will have each section separated with the question you have chosen, the last page will be a reference page. Some may require research. This is an assignment for grading.

1. In what ways can the Internet be used as a focus group?
2. How does the Internet change the role of the researcher when it comes to market research?
3. Develop survey question examples for each of the types of survey questions outlined in this section.
4. Evaluate the seven steps to conducting research. What do you think might happen if one of these steps is missed or poorly handled? Give an example.
5. Think of a situation where the traditional four Ps may not work in today’s marketing landscape.
6. The textbook stresses the importance of tracking, analyzing, and optimizing for any eMarketing campaign. Why?
7. What is the difference between a strategy and a tactic?
8. Why, when it comes to eMarketing in particular, is flexibility important in strategy?