Advocacy letter rhetorical template

The goal of the template is to demonstrate that you understand the choices you are making as you write the advocacy letter. Show, by using specific examples from your own letter, how you engaged with the genre, the topic, and the audience.

Assessment Criteria	Specific examples/Sample phrases from the letter and how they show the criteria being assessed
Genre conventions:  Does the letter meet the conventions expected of the genre? Does anything deviate from what is expected from an advocacy letter? List characteristics of the conventions. Provide specific examples regarding how the letter meets paragraph, tone, language, and other conventions of the genre.
Timeliness, currency, relevance: How did you establish an awareness of kairos? Are there more effective ways of doing so?
Appeals to credibility: How did you establish ethos? How did you show authority to make the argument? Are there more effective ways of doing so?
Appeals to logos and emotion: How did you establish logos and pathos? Are there more effective ways of doing so?
Sources and attribution: What types of sources did you use? How did you use them? How do sources help you make appeals to ethos, pathos, kairos, logos. Other? How are sources attributed (cited)? Does attribution conform to the genre conventions of the letter? Is there a more effective way of ensuing attribution of sources?
Structure: How does the structure help make the argument (here the emphasis is not on how things are said, but on how items and paragraphs/bullets/sections are organized)? Is there a more effective way of achieving a structure that reinforces the arguments being made?
Audience: Looking at the previous categories, is there a clear audience being addressed and a clear purpose for the letter? Where does the letter show your awareness of the context and the audience?
Tone/Language: Does the tone match the argument being made and address the audience appropriately? Is the language being used appropriate (comment on use of jargon, technical terms, anecdotes, informal, conversational, formal word choices)?Does the tone and the language match the tone and language a 300-level undergraduate student who is well-informed but not an expert might use to address that specific audience?
Edits and cuts: Is there anything that should be cut, not said, eliminated, or otherwise deemphasized? Provide detail to see your rationale.
General/other: Are there other categories that should be added to this table? Any other areas or any other comments or feedback that would help you revise and write a letter more targeted to a specific audience?