Course Title: Small Business Management – MGT120Project Rationale: The purpose of this 12-14 page paper is to become familiar with all the elements in the writing of a business plan. The business plan provides a detailed blueprint for the activities needed to finance the business, develop the product, market it, and otherwise manage the new business. Business plans are also used for planning the continuing operations of a firm. The guidelines, expectations, and format for the paper are clearly defined below.