Answer these questions based of the article in two pages 

Assignment Questions

1. Examine in detail Starbucks’ value chain along Sourcing, Roasting and Blending, and Distribution (Upstream Primary Activities).  Assess its resources and capabilities.

2. Examine in detail Starbucks’ value chain along Retail Sales, and Consumer (Downstream Primary Activities).  Assess its resources and capabilities.  What are people buying when they buy Starbucks’ coffee, a cup of coffee, or an experience?

3. What contributes to Starbucks’ brand image?  Along supportive activities, be sure to cover leadership, structure, staffing, systems, and organizational culture.