Will share all the information;
This is how I have structured the Literature Review:
Literature Review Structure1. Impulsive Buying- Impulsive buying introduction with industry examples and stats- Impulsive buying factors- Impulsive buying in online shopping
2. Customer Experience- Customer experience introduction with industry examples and stats- Online Customer experience o Functional Dimension of Online Customer Experienceo Psychological Effect of Online customer experience
3. Influence of customer experience on impulsive buying in the context of online shopping
Survey is done already based on above. Data is being collected.