Marketing Project #2. 6-10 Power Point Slides.
“THE NEW LOOK”

• Choose and research a historical fashion design. For example ; Dianne VonFurs&nberg – wrap dress, Chanel suit or chain handbag, Issey Miyake, “Flying Soucer” dress, Charles James “Four Leaf Clover“ dress, McQueen “Oyster Dress”, Christian Dior “May Dress” Choose from any apparel category – men’s, women’s, children’s, accessories, shoes etc.
*Create a contemporary version of the original design taking into consideration trends, technology, sustainability, diversity, adaptive and universal design concepts, and equity awareness.

Slide 1  Original design photo, textile components, history relevant to the times.
Slide 2
• Mood board inspiration for new design taking into considerations topics in the directions.
Slide 3&4
• Considerations in technology, sustainability and current trends, diversity, adaptive/universal design, equity awareness.
Slide 5
• Sketch, photo collage, or actual garment representing the new design.
Slide 6
* SWOT Analysis. 3-5 factors within each category. At least one factor related to diversity, equity and/or universal design.
Slide 7-9
• Marke&ng plan points for the new design considering –4 P’s,
product life cycle, theories of fashion adopting, budgeting and pricing, resources for data, macro and micro environment, perceptual map…ANY theoretical  concepts from the course.
Slide 10
*Sources, References, Citing’s.