Assignment on Social Media Marketing1) Review the concepts in the chapter on social media and pay close attention to the section on Social Media Tools. All of the different Social Media Tools are listed below.BlogSocial NetworksMedia Sharing SitesSocial News SitesLocation-Based Social Networking SitesReview SitesVirtual Worlds and Online Gaming2) After reviewing each of the Social Media Tools you should write up comments about the following:A paragraph describing which of the Social Media Tools your project firm already uses and how effective the tools seem to be. (5 points)Next, write up a paragraph describing a new Social Media Tool your firm could use based on what a competitor is doing with the same Social Media Tool. For example, if your competitor is using a blog describe how your firm could use a blog. Provide a detailed explanation of how the competitor is using the Social Media Tool and describe how your project company could use it to help your business. When describing the competitor’s use of Social Media Tools you should provide specific enough information that the reader can find the example you describe. For example, a URL should be part of your description. (15 points)Please note, if no customer uses any Social Media Tools then for part “b” should list off all the competitors you looked up to determine that they don’t use social media and you should write about why you believe they don’t use it. Then, you should write up a description of the Social Media Tool you believe your company should use and why.3) Put your ideas into your Marketing Plan at the end of the document and add a heading titled “Social Media Marketing.”
https://www.ted.com/