Current Issues in Management
Assessment 1 – Essay
For one of the following Hong Kong businesses:
1.) Watsons
2.) HKTVmall
3.) MOX Bank
4.) Vitasoy
5.) Cathay Pacific
6.) Bossini
You must use 1 of the 6 companies listed above for task 2 of the assignment.
Use only 1 (one) company all the way through to answer Qn 2, a, b and c.
Qn 1.
You critically evaluate the advantages and disadvantages of digital marketing.
Illustrate your answer with HK business examples. (15 marks or +/- 300 words) No need for introduction.
Qn2. For one of the following HK businesses:
a. Outline how the digital marketing disadvantages can be overcome. (15 marks +/- 300 words)
b. Discuss the Influence of Big Data Analytics on the Business Priorities and Decision-making. What are the opportunities and disadvantages for the company? (40 marks +/- 800 words)
c. The company would like to take advantage of opportunities in Digital Marketing and Big Data analytics but needs to prioritise its improvements as it does not have unlimited resources. Refer to your analysis to determine their priorities and design an outline project plan (20 marks +/- 400 words)
The report should be approximately 2,000 (± 10%) words in length and must involve a review of academic course concepts on the issues covered.
Please note that the use of any other company not in the above list will NOT be marked and a fail will be recorded.
More information can refer to the PDF document [xAssignment 1.pdf]