Wk 1 Discussion – Marketing Planning

Respond to the following with a 175-300 word discussion–be sure to support what you have to say with a Relevant outside Reference (other than the textbook). Respond to the following with a 175-300 word discussion–be sure to support what you have to say with a Relevant outside Reference (other than the textbook). How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example. Provide a specific example. Researching to find an actual company experience or discussing a personal experience example would help your response. 

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