This should build upon the progress reports and address (but not necessarily be limited to) the following points:
- Introduction to your selected company, covering aspects such as its history, important locations, and major products. Evaluate the adequacy/strength of its current mission, vision, and strategic objectives.
- Using appropriate quantitative and qualitative metrics, provide an assessment of the company’s performance over the last five years or so. Be sure to interpret what these numbers mean! (Insert graphs and explain)
- Evaluate different aspects of the broad external environment of the company (i.e., general environmental analysis) and assess the attractiveness of the main industries the company competes in (i.e., 5 Forces) and link to your evaluation of company performance.
Please refer to attached progress reports attached below.