Read the articles and write a two-part essay of 1 – 3 pages that includes answers to each assignment prompt. Your responses should thoughtfully combine information and reflection on the questions, articles, and relevant textbook readings. Each part is worth up to 50 points, which can be earned with exemplary essay responses.

Reading Response Articles: 1) Uber Eats: The Grey Wiggle (2022) WARC Awards for Effectiveness

 Q1: Why was Uber Eats performing poorly in Australian suburbs, and what key strategic insight did they uncover and then use to address this problem? 

 Q2: Comment on the campaign itself and its performance. Can you think of any lessons that might be applicable to other markets such as the U.S.?

2) Metro: The Daily Catch. From AME Awards. World Advertising Resource Center.

This article details how Metro devised a clever marketing strategy for increasing fish sales in European markets.

 Q1: What did METRO do in this campaign and why did it make for an effective cross-European campaign?

 Q2: Who was the primary target market for this campaign and why was this important?

SEE ATTACHED READING MATERIALS THAT NEED TO BE INTEGRATED.